How to Use Keyword Planner to Find the Right Keywords?

Thumb
13 Jun

Google Keyword Planner helps generate new keyword ideas that people use in their search. You can find multiple keywords with their average monthly search volume, CTC, competition, impressions, Etc. It further helps us analyze and find the best keywords for our content, blog, or site. Keyword Planner helps perform proper keyword research for paid and unpaid online marketing. With the help of this helpful tool, you can find suitable keywords for your business. You can also use many filter options to research more about a keyword.

What are the Steps to Use the Google Keyword Planner?

Step 1: Create and Set Up Google Ads Account 

Before using the Keyword Planner, you must create a Google Ads account. After you finish creating the Google Ads account:

  1. Visit the homepage of Google Ads.
  2. Tap on the Start Now button present on the top right corner of the homepage.
  3. Sign in to the Google Ads account with your Gmail account. You can create your first ad once you sign in to your Google Ads account. 
  4. You must add credit card details to run the Google Ads. If you do want to run Ad now, then pause it. 

Step 2: Get Access to Google Keyword Planner

Click on the Setting (wrench tool) at the top of the screen and then Keyword Planner under the planning section. Now, you will get two options: "Discover New Keywords" and "Get search volume and forecasts." 

Discover New Keywords: This option allows searching for new keywords to reach potential customers. 

Get search volume and forecasts: With the help of this option, you can find the search volume of a keyword and other tools to forecast search trends. 

Step 3: Choose A Suitable Keyword Planner Option

When choosing "Discover New Keywords," you must add keywords related to your product or services. You can add up to 10 keywords/phrases or enter the domain to filter keywords. After you finish entering the keywords is done, click on the "Get Results." Keyword Planner provides a list of keywords to give you new keyword ideas. It provides new keyword ideas for your business. 

When you use the "Get search volume and forecasts" option, you need to type keywords and click on "Get Started." Use a comma between the keywords or separate them by entering them on the next line. The Google Keyword Planner predicts and shows the click, impressions, cost CTR, average CPC, and average position you can expect from a keyword. You may further break down the forecast to see the individual estimates. 

Step 4: Try to Filter and Analyze the Best Keywords 

Whether you use "Discover New Keywords" or the "Get search volume and forecasts" option, you will get a page where you can filter and sort the result. You can filter the keywords by location, search networks, language, and the date range for the last 12 months. You can even insert the filter in the "Add Filter" option. For instance, you can add keywords, look for monthly searches, competition, Ad impression, CPC, Etc. Now, you need to analyze the keyword in the Keyword Planner and find the best keywords for your page, blog, or site. Looking for keywords with a good monthly search and less competition would be best. Also, look for seasonal keywords that can increase traffic in a specific month. 

Step 5: Optimize content with the best keywords

Once you choose the best keywords, it's time to optimize your content to get traffic. There are several factors to choosing the keyword; look for every aspect. The more relevant keywords you use for your business, the more potential traffic you get from your content. Make sure that you use keywords relevant to your business. Try researching more about your business, products, or services to select suitable keywords. Try to research more keywords and ensure you find the best one from the Keyword Planner. 

Final Verdict

Google Keyword Planner is a feature-rich tool for analyzing and searching for the best keywords. This powerful tool also offers multiple options to filter and sort the keywords making our keyword research better. Google Keyword Planner is a valuable keyword research tool that Google developed free of cost. It also helps to create a successful Google Ads campaign. I hope this helpful article must have made you understand the steps to search keywords in Google Keyword Planner.

Advertising Disclosure

BEST SOFTWARE SEARCH is a free and clear online resource that provides valuable content to the end consumers. We share software program solutions from other companies with our customers. We do not, in any way, own the content posted on the website, and we get a small compensation amount from the service providers. The ratings of software programs change over time, and we are not responsible for changes in the ranking and rating of the software listed on this site. To better provide our customers, we keep our data up to date with the latest software programs and services on the Internet. However, we can't guarantee any changes or alterations by the software company at the time of purchase.

Trademark Disclosure

This site contains logos, trademarks, and service marks of third-party companies that sole owners and distributors of the content. We do not intend to use the content as our own. All logos, product names, text, company names, and other trademarks are only used for identification.